Here’s another example of retailers using their customers/community to power their sales:
It’s all about a community and what experiences its members have to share with each other. Bazaarvoice is taking advantage of this philosophy by launching yet another another service, SyndicateVoice™, which will share customer ratings and reviews across many of the shopping portals and comparison sites, where most people start their shopping experiences.
SyndicateVoice is seamlessly integrated with Bazaarvoice’s ratings and reviews platform to allow retailers to maximize marketing impact and conversion rates. Bazaarvoice provides the industry’s most advanced analytics to allow companies to pinpoint product trends, community sentiment, and key influencers based on review activity. The Bazaarvoice solution is totally customizable and integrates with leading eCommerce tools including web analytics, site search, and email marketing services.
Bazaarvoice manages a customer ratings and review service which allows businesses to enable and analyze customer ratings and reviews on their website.