According to InternetRetailer.com, Overstock.com is replacing its internal customer ratings and review application with a third-party program from Bazaarvoice Inc.
Overstock stores about 350,000 customer reviews on its product pages, but the retailer needed a speedier and more efficient way to post reviews and analyze the results. The new technology will enable Overstock to more efficiently monitor its customer reviews and rankings using a hosted application. Customers now can review and see their comments posted on both products and specific product characteristics. The technology also helps Overstock produce and measure more precise customer ratings and optimize customer comments for search engine rankings.
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